Bob CollinsAs Minnesota tries to figure out how to curb its binge drinking ways, some research in the U.K. today is worth considering. Anti-drinking messages may encourage young people to drink more.
The Bath team found adverts which show drunken incidents – such as being thrown out of a nightclub, or passing out in a doorway – are often seen by young people as being typical of a “fun” night out, rather than as a cautionary tale.
