Cheap Joe a no go

free_coffee.jpg

I had anticipated a line at the closest Starbucks today. They were giving away free coffee nationwide from 11 to 11:30 as part of its effort to “reconnect” with the customer. With the money saved from one free cup of coffee, you can pay for the extra gasoline tax on two or three fill-ups.

But no, there were four people in the store; all of them appeared to be homeless.

The company unveiled a new “everyday” blend that tasted — and this is an unscientific opinion from someone whose taste buds have been miscalibrated from years of abuse — like every other cup of everyday coffee. Oh, and it came without the cardboard protective wrap, which helped my fingers reconnect with pain.