Bob Collins
Is there anything better for your company than having your vehicle burn on national TV? It’s was all about branding last night at Daytona, The Social Customer blog notes.
Often times misfortune is followed by opportunity. As the ServiceMaster truck sat on the side of the road burning from the rear, it garnered a LOT of attention. All eyeballs were on the fire, the cleanup and the beautiful ServiceMaster logos on both the side and hood of the truck. The side of the truck was dented yet you could still see the logo. The logo on the hood looked 100% intact.
So as millions watched them clean the track millions also were reminded of the strong, reliable ServiceMaster brand. The yellow color combined with the strong stature of the truck appeared quite bright and bold. It was a positive brand image. I can guarantee many will wake up in the morning with the image of Dave Blaney’s spinning car, the yellow truck and of course the ServiceMaster logo in their head.
Tide was able to catch some of the action as well since the clean-up team was using Tide to clean up the fuel spill. There were tens of boxes of Tide lined up on the track.
(h/t: Kyle Thill)
