Bob CollinsIf the Minnesota Twins were a cologne, what would it smell like? Chances are, it would smell like something that couldn’t overpower the Yankees’ cologne.
There actually now is a Yankees cologne, the AdFreak blog reports.
What does New York Yankees cologne smell like? “We hope it reflects the smell of success, not to sound too cheesy,” said Duncan Bird, a veteran of Grey Global Group, BBDO, Anomaly and BBH who’s now creative director of the Cloudbreak Group, marketer of the Bronx Bomber scent. “It’s not too challenging. It’s a very refreshing smell.”
Others might have different ideas. Like the smell of money. Or the ghost of George Steinbrenner. Or calzones. Or fear — from newfound payroll austerity amid commitments to pay Derek Jeter and Alex Rodriguez into their golden years. Red Sox fans will no doubt have a wide array of profane suggestions.
Cloudbreak could have opted to name a fragrance after one of the Yankees’ stars, but why limit things to one man when you can have what smells like team spirit? “Players come and players go,” Mr. Bird said. “The Yankees have been around a long time and represent something unique.”
