The Twitter concerto

This might be one of the prettiest tweets ever:

It’s also a fine example of marketing, an area I’ve been paying more attention to when it’s done by struggling orchestras and musical organizations. And a lot of them are struggling — as fans of the Minnesota Orchestra and the Saint Paul Chamber Orchestra can attest.

The Metropole Orchestra in The Netherlands is also in trouble financially. And to call attention to its plight, it’s set up a site — Tweetphony — which allows people to compose short pieces of music and tweet them.

The orchestra will take the best tweets and play a concert with them on Friday.

Is it the solution to financial woes? Not exactly. But at least it helps create some awareness that The Netherlands has a professional orchestra still providing musical inspiration. That’s more than the Twin Cities can say right now.