The inaccuracy of the self perception

Several kind readers have forwarded this video to me in the last few days and I’ve been too busy to get to it.

It’s from Dove, the people who have had a marketing campaign over the last few years that women’s self-image is often not what others see.

The company hired a sketch artist and had people describe themselves. He couldn’t see them.

“Will this make me use Dove soap? No,” Marketplace reporter Nancy Marshall-Genzer writes today. “But it’s nice that they’re trying to break away from typical beauty product marketing campaigns, which are usually designed to make women feel bad about themselves, so they reach for products advertised as solutions to their supposed beauty problems.”

More videos here.