Commercial radio and TV will probably die off when the :15 and :30 second advertisement does. One gets the sense that the day is approaching, considering advertising’s growing fascination with docu-ads, entertaining films that, at the end, sell you something.
The latest comes from Cornetto, a U.K. ice cream company, which has taken 8 minutes to tell you that more than just the world of advertising is changing in a hurry.
Bob Collins retired from Minnesota Public Radio in 2019 after 12 years of writing NewsCut and pointing out to complainants that posts weren’t news stories. A son of Massachusetts, he was a news editor 1992-1998, created the MPR News regional website in 1999, invented the popular Select A Candidate, started several blogs, and every day lamented that his Minnesota Fantasy Legislature project never caught on.