Ice cream, love stories and signs of change

Commercial radio and TV will probably die off when the :15 and :30 second advertisement does. One gets the sense that the day is approaching, considering advertising’s growing fascination with docu-ads, entertaining films that, at the end, sell you something.

The latest comes from Cornetto, a U.K. ice cream company, which has taken 8 minutes to tell you that more than just the world of advertising is changing in a hurry.

(h/t: Ad Freak)