Super Bowl sideshow of the day: Do players need media?

If there’s one thing people don’t much care for, it’s the media getting a little too full of themselves.

Saint Paul Pioneer Press writer Brian Murphy might have found that out when he weighed in Marshawn Lynch’s one-answer-for-every-question performance at Super Bowl media day.

Whether Lynch is a good guy or an example of inflated athletic egos is debatable. But Murphy suggested Lynch owed the media something because the media is responsible for Lynch’s lot in life.

Ouch.

Predictable online reaction predictably followed.

Of course at this point, it’s hard to tell who’s feeding off whom, but when ESPN ran away from a plan to be involved in an investigation of concussions in football a year ago, and then suspended an online writer who called commissioner Roger Goodell “a liar,” it provided a good spotlight who exactly needs whom in this relationship.

Curiously, the sideshow leading up to this year’s Super Bowl masks a fairly important fact: With the two best teams in the league facing each other, the game could possibly be one of the best ever.