Soon you won’t have to be without Target on your ventures north of the border. Minneapolis-based Target Corp. is detailing its plans for a big push into Canada.
Target announced yesterday it will open the first of 105 stores across 10 provinces in the first part of 2013 — including a store in Winnipeg.
Target stores will be replacing Zellers locations but the Canadian retail chain will still operate Zellers stores elsewhere throughout the provinces.
So how will Canada’s Target stores be different? The Financial post talked with Tony Fisher, the president of Target Canada. Excerpt:
Q: What are the differences between Canadian and American consumers?
A: Starting with similarities, there is a focus on value; when I think about ‘expect more, pay less’, our brand promise, I think that will resonate very well in Canada. The differences at that local level in particular are really what we have to understand over the next two years.
One Canadian Twitter user seems quite happy about the development, as you can tell from this exchange:
@GraveDancer40 @adene626 Wow, I really take for granted to be able to choose between going to Target or Wal-Mart.
@catlover8400 @adene626 Haha yes, most Americans do. We have Walmart and that’s it. Zellers but it sucks (which is why Target bought it out)
Target will announce a second wave of Canadian stores in September, according to a company official.