Bob CollinsESPN has unveiled its first brand promo for ESPNw, its website dedicated to women athletics.
The site has been around for a few years, so think about that fact: This is the first brand promo, the AdFreak blog says.
http://youtu.be/Tr175IEjUpQ
How to portray female athletes
About the blogger
Bob Collins
bcollins@mpr.org • @newscutBob Collins retired from Minnesota Public Radio in 2019 after 12 years of writing NewsCut and pointing out to complainants that posts weren’t news stories. A son of Massachusetts, he was a news editor 1992-1998, created the MPR News regional website in 1999, invented the popular Select A Candidate, started several blogs, and every day lamented that his Minnesota Fantasy Legislature project never caught on.