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NewsCut

MPR News Reflections and observations on the news

Tag: Advertising and marketing

This or That

Ad: When a man taught his son how to shave

Bob CollinsBob Collins May 28, 2019, 7:15 AM May 28, 2019
3

Be nice to a snowflake today. Gillette is out with another ad that attempts to redefine masculinity Read more →

Politics

Campaign ad didn’t work last time, but a Texas pol is using it again

Bob CollinsBob Collins April 23, 2019, 1:45 PM Apr 23, 2019
6

Only in these times could a candidate launch a campaign with a campaign ad about a campaign ad she used in a previous election that she lost. Read more →

This or That

Ancestry.com romanticizes slavery to sell you a DNA kit

Bob CollinsBob Collins April 19, 2019, 7:17 AM Apr 19, 2019
21

Slavery is good marketing for Ancestry.com, the outfit that sells DNA tests. It’s not a good look for the firm. Whitewashing never is.
Read more →

Sports

Here’s the perfect beer ad

Bob CollinsBob Collins April 9, 2019, 3:39 PM Apr 9, 2019
8

When’s the last time you cried because of a beer ad? Today. Read more →

This or That

Dogs to drivers: Put the phone down

Bob CollinsBob Collins April 8, 2019, 2:08 PM Apr 8, 2019
0

Some PR agency figured out how to get NewsCut to pay attention to a press release: put dogs in it. Read more →

Arts & Culture

New North Dakota logo not so legendary, critics insist

Bob CollinsBob Collins February 5, 2019, 8:22 AM Feb 5, 2019
44

Where did North Dakota go to find a logo and slogan to capture its essence? Minnesota. Read more →

Crime and Justice

School shootings from the shooter’s perspective

Bob CollinsBob Collins December 10, 2018, 1:16 PM Dec 10, 2018
2

Friday marks the sixth anniversary of the Sandy Hook school shooting in Connecticut.

Each year at this time, Sandy Hook Promise, the group formed by family members of some of those killed in the massacre, releases a devastating PSA to help people recognize the signs of someone who might use violence in school. Read more →

This or That

Wisconsin employees get Christmas present from the boss: a gun

Bob CollinsBob Collins November 15, 2018, 8:14 AM Nov 15, 2018
27

We’re not particularly surprised that a Wisconsin company has given a gun to each employee for Christmas. Because, after all, what says ‘Merry Christmas’ more than a gun? Read more →

Politics

This is what a good political ad looks like

Bob CollinsBob Collins November 1, 2018, 12:50 PM Nov 1, 2018
44

Not since Paul Wellstone, have we seen an ad that does so much to humanize a candidate, as the one Amy Klobuchar issued today with congressional candidate Dean Phillips.
Read more →

This or That

Ho, Ho, Hum. No Starbucks controversy this Christmas

Bob CollinsBob Collins November 1, 2018, 12:33 PM Nov 1, 2018
12

The nation is on the precipice of having nothing left to complain about now that Starbucks has negated the annual backlash against its decision to take the Christmas and winter theme out of its holiday cups.

It’s putting Christmas and winter back in the design. Read more →

This or That

6 minutes of gratitude and understanding

Bob CollinsBob Collins September 24, 2018, 12:45 PM Sep 24, 2018
7

The thing about Mondays is the news cycle is — for the most part — glacial and not at all interesting, so let’s bathe in alternatives while we can. Read more →

This or That

The dreamers among us

Bob CollinsBob Collins September 5, 2018, 1:58 PM Sep 5, 2018
5

Folks are going to want to pick apart this ad, released today by Nike, because Colin Kaepernick is in it and that makes them see red. I see confirmation that maybe a kid who needed a ride in the rain is right. Read more →

This or That

Now you can munch on cage-free animal crackers

Bob CollinsBob Collins August 21, 2018, 2:18 PM Aug 21, 2018
20

Circuses are dead or dying. The company that makes Animal Crackers would rather not follow suit. Read more →

This or That

Buildings as billboards

Bob CollinsBob Collins August 20, 2018, 9:19 AM Aug 20, 2018
41

There isn’t anything in America anymore that can’t be turned into a billboard. Now 3M has upped the game, turning its Maplewood headquarters into a billboard, using the same product it makes that wraps light-rail cars, for example, into rolling ads. Read more →

Sports

Minor league team’s ‘Millennial Night’ falls flat

Bob CollinsBob Collins July 13, 2018, 11:39 AM Jul 13, 2018
28

That the St. Paul Saints, who clinched first place in promotion smarts years ago, haven’t had a Millennial Night, is likely not an oversight. The franchise knows a third-rail when it sees one.

Have you met the Montgomery Biscuits? Read more →

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