9/11 and the risk of corporate marketing

Distasteful or not?

AT&T has apologized for posting this picture on Twitter and Facebook today:

“We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy,” the company wrote.

But the Ad Freak blog notes that AT&T posted a similar themed picture last 9/11 and people liked it:

“‘Never forget,’ is incompatible with any hint of a sales message, even one as simple as the image of a phone,” AdFreak said.