Minneapolis ad firm rolls out anti-‘Redskin’ ad

A Minneapolis ad agency has rolled out a commercial to build support for banning use of the word “Redskins” from the regulated over-the-air broadcasts.

Red Circle is owned by a member of the Mille Lacs Band of Ojibwe, according to Fox 9 News.

“I was tired of people avoiding what I think is the real issue. There is no word in the American lexicon that is more hurtful to the Native American,” Chad Germann said in a statement to USA Today. “We’re left with this ugly word. People don’t talk about how ugly it is. We need to talk about it.”

The anti-Redskins campaign will get significant attention this weekend in the Twin Cities because the team plays the Vikings on Sunday on the University of Minnesota campus, where protests are planned.

Related: Commentary: ‘Redskins’: Soon gone the way of ‘Injun Orange’? (Star Tribune)