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NewsCut

MPR News Reflections and observations on the news

Tag: Advertising & marketing

Would you give up your holiday to watch smoked meat?

Bob CollinsBob Collins May 23, 2014, 9:40 AM May 23, 2014
10

Arby’s is promoting a smokehouse brisket sandwich by running the longest TV commercial in history — 13 hours.
Read more →

In aftermath of health exchange failure, spotlight falls on bad advertising too

Bob CollinsBob Collins May 2, 2014, 10:09 AM May 2, 2014
15

If there’s one thing we’ve learned from states that set up their own health care exchanges, it’s that silly advertising doesn’t make a good case for getting health care.
Read more →

Arts & Culture

The Constitution, John Hancock, and Julia Louis-Dreyfus’ backside

Bob CollinsBob Collins April 10, 2014, 8:06 AM Apr 10, 2014
5

There are two ways to look at today’s national controversy over the gaffe on Julia Louis-Dreyfus’ backside: (1) How dare they says John Hancock signed the Constitution? or (2) Hey, Americans are reading the Constitution! Read more →

Austin kills Spam-inspired logo

Bob CollinsBob Collins April 8, 2014, 2:49 PM Apr 8, 2014
5

Ironically the logo, meant to show employers how much talent is available in the city, hired a Minneapolis firm to design the logo. Read more →

Economy

Advertising: Ford shoves Cadillac’s face in the dirt

Bob CollinsBob Collins March 27, 2014, 4:07 PM Mar 27, 2014
17

Ford answers Cadillac in an ad that destroys the notion of what makes Americans different. Read more →

Commercials as storytelling

Bob CollinsBob Collins November 6, 2013, 12:54 PM Nov 6, 2013
1

Sometimes, the best story you’ll see today is actually a commercial. Read more →

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