Advertising: Ford shoves Cadillac’s face in the dirt

Remember that Cadillac ad bragging about American exceptionalism that made everyone who doesn’t drive a Cadillac feel pretty bad about America?

Ford can play that game, too, apparently:

The Cadillac ad used an actor. The Ford ad used a real person. Pasho Murray, owner of Detroit Dirt, a company that turns waste into compost and sells it to people who want to create urban gardens.

(h/t: Julia Schrenkler)