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NewsCut

MPR News Reflections and observations on the news

Tag: Advertising & marketing

Arts & Culture · Sports

Super Bowl draws the line at the ‘P word’

Bob CollinsBob Collins January 31, 2019, 1:35 PM Jan 31, 2019
8 Comments

A food company tries to get away with porn references in its Super Bowl ad. It didn’t work. Read more →

Arts & Culture

Dylan reveals answer that’s blowing in the wind: it’s bad beer

Bob CollinsBob Collins January 23, 2019, 12:42 PM Jan 23, 2019
29 Comments

We interrupt our blog posting to reveal that the Budweiser Super Bowl ad, which previously and traditionally focused on Clydesdales and puppies, is heavy on the Dylan this year. Read more →

This or That

Response to Gillette ad proves some men are better

Bob CollinsBob Collins January 16, 2019, 7:10 AM Jan 16, 2019

The now infamous Gillette ad audaciously suggesting that men treat women with respect and police the ones who don’t, has accomplished its mission of opening a discussion. It also required us — again — to listen to the sound of a million hissyfits by men who don’t have much to offer after ‘hey, baby!’ Read more →

Economy

Do you need a race car to distribute your resume?

Bob CollinsBob Collins July 31, 2018, 12:39 PM Jul 31, 2018
17 Comments

You’d have to be at the end of your rope to stick your resume on a race car, but that’s a promotion a beer company is planning for NASCAR’s South Point 400 in Las Vegas. Read more →

This or That

Get pregnant by a World Cup player, get a lifetime supply of Whoppers

Bob CollinsBob Collins June 20, 2018, 12:35 PM Jun 20, 2018
10 Comments

In Russia, nothing sells burgers like a promotion offering free Whoppers to women who agree to get impregnated by soccer players in the World Cup.

Burger King has now apologized for the promotion. Read more →

Arts & Culture

That feeling when your prom date is a cardboard cutout

Bob CollinsBob Collins May 11, 2018, 12:17 PM May 11, 2018
1 Comment

After several weeks of trying, Gina Smith, has an answer from Nino Niederreiter of the Minnesota Wild, whom she asked to go to a #TwitterProm to raise money for Children’s Hospitals & Clinics tomorrow. Read more →

This or That

‘Menards guy’ dead at 91

Bob CollinsBob Collins May 7, 2018, 1:15 PM May 7, 2018
6 Comments

In the category of advertising icons, few can top Ray Szmanda, even if few people know his given name. Read more →

This or That

Can billboards save Pequot Lakes?

Bob CollinsBob Collins April 27, 2018, 9:20 AM Apr 27, 2018
9 Comments

In Pequot Lakes, beauty is going to take a back seat to business and, somewhere, Lady Bird Johnson is rolling over in her grave. Read more →

Politics

The mudslinging campaign ad might have met its match

Bob CollinsBob Collins March 20, 2018, 1:00 PM Mar 20, 2018
77 Comments

Really, since Paul Wellstone and Jesse Ventura (both iconic ads produced by the same ad agency), when’s the last time there was a memorable political ad around here that you’d want to drop what you’re doing to watch?
Read more →

This or That

Smartphone maker wants you to stop using its product so much

Bob CollinsBob Collins March 12, 2018, 2:57 PM Mar 12, 2018
22 Comments

Motorola has spent a lot of money trying to get you addicted to your smartphone. It’s worked splendidly; people are spending most of their days looking at their phone.

So color us skeptical about a new series of ads from the tech giant lamenting that what they wanted to happen happened. Read more →

Arts & Culture · Sports

In Diggins commercial, Afton loses the gold to Stillwater

Bob CollinsBob Collins February 23, 2018, 2:43 PM Feb 23, 2018
44 Comments

That tender Comcast tribute to Jesse Diggins hometown of Afton appears to actually be Stillwater. Read more →

Sports

The Super Bowl ad you won’t see

Bob CollinsBob Collins January 16, 2018, 1:26 PM Jan 16, 2018
11 Comments

The lure of the Super Bowl ad has been fading in recent years, perhaps as the suspense of the actual game has increased. But Super Bowl ads aren’t what they once were, forcing ad agencies to come up with something more clever.

Now, Skittles has. Read more →

Arts & Culture

Beer and the blonde stereotype

Bob CollinsBob Collins December 18, 2017, 7:06 AM Dec 18, 2017
30 Comments

A Rochester brewpub’s beer label is intended to show that the perception of women is not what it may seem. Or so Grand Rounds Brewing CEO Tessa Leung tells
KIMT, defending the label against an assertion by a local pastor that it’s offensive. Read more →

Arts & Culture

For adverts, it’s a very British Christmas

Bob CollinsBob Collins December 13, 2017, 1:14 PM Dec 13, 2017
4 Comments

This year’s ads are again dominated by firms in the UK. The ads are better and richer there for some reason. Do we Americans not have the ability to imagine that a carrot would take a bullet — the role is played by a pea — for another carrot?
Read more →

This or That

Beer giant threatens Mpls brewer with ‘pit of misery’

Bob CollinsBob Collins December 4, 2017, 3:05 PM Dec 4, 2017
26 Comments

Modist Brewing Company in Minneapolis got a cease-and-desist order in the sweetest way from a titan of the brewing industry.
Read more →

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