Bob CollinsCan we really learn anything from a cookie?
Nabisco, maker of the Oreo cookie, which ironically has been used in a racial epithet in the past, is banking on promoting diversity with a sales campaign. Or promoting sales with a diversity campaign. One of those.
The idea of “Open Up with Oreo,” is to urge people to open their hearts to those who are different and discover the similarities, says Ad Freak.
To show its commitment to the concept, Oreo is rolling out Red Velvet a Cinnamon Bun flavor.
Back in 2012, some people vowed a boycott of Oreo cookies because it issued a rainbow-themed cookie in support of the LGBT community.
The brand survived just fine.
