For a non-profit, help is just an all-nighter away

Voting is underway to select the recipient of a “rebranding” initiative in which design and marketing experts stay up all night to benefit a local non profit.

Each year, the employees and associates of StoneArch, a Minneapolis firm, spend 24 hours redesigning websites, logos, letterheads and advertising for a selected non-profit organization that usually can’t afford to do it.

Last year, the online vote selected Magic Arms, which helps children with neuromuscular conditions.

This year’s effort, known as Red Eye Rebrand, begins on April 14 and will benefit either the Jeremiah Program, which serves single mothers and their children; or One Heartland, which provides support through camping to kids with HIV/AIDS.

Voting started yesterday here.