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NewsCut

MPR News Reflections and observations on the news

Tag: Marketing and advertising

What’s in an avatar?

Bob CollinsBob Collins March 27, 2013, 11:16 AM Mar 27, 2013
0

‘Changing your avatar is the new standing in front of tanks.’

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The Super Bowl ads

Bob CollinsBob Collins February 1, 2013, 12:42 PM Feb 1, 2013
1

Since the Patriots aren’t in the Super Bowl, there’s only one reason left to watch it — the commercials. And now there’s not even much of a reason anymore to tune in for those.

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No smoking on the bus

Bob CollinsBob Collins January 9, 2013, 3:02 PM Jan 9, 2013
4

What’s the deal with having kids smoke in a TV ad to discourage kids from smoking?

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A room with the homeless: $10

Bob CollinsBob Collins January 8, 2013, 10:45 AM Jan 8, 2013
4

Maybe it’s time to take a marketing page from Sweden, where a campaign has launched to allow people to ‘book’ rooms where the homeless sleep.

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Ads that trump news stories

Bob CollinsBob Collins December 21, 2012, 12:52 PM Dec 21, 2012
1

Occasionally, there is still the page layout that stops you in your tracks.

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Social media, the media, and racism

Bob CollinsBob Collins December 12, 2012, 10:25 AM Dec 12, 2012
10

What should a media person do when confronted with an audience member’s opinion he/she sees as racist?

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See your future you

Bob CollinsBob Collins December 5, 2012, 11:56 AM Dec 5, 2012
4

I apologize in advance for the amount of time you’re about to waste.

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Why can’t Norway take a joke?

Bob CollinsBob Collins November 29, 2012, 1:33 PM Nov 29, 2012
3

A TV ad that’s not violent is judged too violent.

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This or That

The Christmas TV ad blitz begins

Bob CollinsBob Collins November 12, 2012, 3:23 PM Nov 12, 2012

We officially begin Christmas TV ad critic season! Welcome. Nice to see you again.

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Jed Bartlett delivers

Bob CollinsBob Collins November 7, 2012, 12:50 PM Nov 7, 2012
1

It’s all over in the Michigan Supreme Court race where Bridget Mary McCormack finished as the top vote getter. She has her little sister to thank, as well as Jed Bartlett, C.J. Craig, and the West Wing reunion.

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How to get airline passengers to listen up

Bob CollinsBob Collins November 1, 2012, 12:26 PM Nov 1, 2012
2

An airline uses a Hobbit film for its safety briefing.

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The Twitter concerto

Bob CollinsBob Collins October 24, 2012, 1:44 PM Oct 24, 2012
5

This might be one of the prettiest tweets ever.

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The battle of the Bird

Bob CollinsBob Collins October 9, 2012, 11:05 AM Oct 9, 2012
5

If a presidential campaign has to roll out Big Bird, it’s got big, big problems.

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The greatest political commercial ever

Bob CollinsBob Collins September 20, 2012, 12:55 PM Sep 20, 2012

Bridget Mary McCormack wins. Easily. Who?

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Politics blurs the line between reality and art

Bob CollinsBob Collins September 19, 2012, 12:20 PM Sep 19, 2012
5

An actor who plays a fake character hosted a fundraiser for one of the chaps running for president. So now there’s a report of a little backlash against the beer company for whom the actor’s fake character pitches.

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