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NewsCut

MPR News Reflections and observations on the news

Tag: Marketing and advertising

And then GoldieBlox and the Beastie Boys lived happily ever after

Bob CollinsBob Collins November 27, 2013, 11:33 AM Nov 27, 2013
1

GoldieBlox, the toy company that wants to inspire girls toward engineering and science, can apparently tell when the tide turns.
Read more →

Toy company behaving like corporate bully in Super Bowl ad contest

Bob CollinsBob Collins November 26, 2013, 1:16 PM Nov 26, 2013
6

GoldieBlox isn’t going to need to win the free Super Bowl commercial competition it’s in with the Locally Laid egg farm in Wrenshall, Minn. It’s doing just fine getting publicity thanks to its viral video. Read more →

The NBA’s Christmas magic?

Bob CollinsBob Collins November 14, 2013, 1:12 PM Nov 14, 2013
3

The NBA’s Christmas magic? Read more →

Was the healthcare.gov woman cyberbullied?

Bob CollinsBob Collins November 13, 2013, 12:06 PM Nov 13, 2013
4

Why on earth would people pick on the woman who once graced the front page of HealthCare.gov? Read more →

In Super Bowl ad quest, can Minnesota organic eggs top girl engineers?

Bob CollinsBob Collins November 12, 2013, 12:33 PM Nov 12, 2013
0

Locally Laid, the Wrenshall, Minn., egg farm, is one of four finalists now in Intuit’s promotion to buy a Super Bowl commercial for one small business in America. Read more →

Commercials as storytelling

Bob CollinsBob Collins November 6, 2013, 12:54 PM Nov 6, 2013
1

Sometimes, the best story you’ll see today is actually a commercial. Read more →

The virtual handshake

Bob CollinsBob Collins November 5, 2013, 12:43 PM Nov 5, 2013
2

I suppose if your heart is going to get broken by losing a World Series, this is the way to wake up in the morning — a full page “handshake.” This ad was taken out in the St. Louis Post Dispatch this morning by the Boston Red Sox. And suddenly it’s a love-fest on the Read more →

Wrenshall chicken farmer makes Super Bowl cut

Bob CollinsBob Collins October 28, 2013, 1:30 PM Oct 28, 2013
1

Once again we in Minnesota have prematurely reached the stage of the football season where the only Super Bowl-related discussion still worth having is about the Super Bowl commercials. Read more →

Would you hear out an ex-con’s job plea?

Bob CollinsBob Collins October 24, 2013, 12:14 PM Oct 24, 2013
0

An advertising campaign has just been released in the UK, to encourage people to give ex-cons a break. The campaign uses this online video to make the point about how quickly ex-cons can be dismissed. Read more →

If beer commercials were honest

Bob CollinsBob Collins October 22, 2013, 10:40 AM Oct 22, 2013
0

The staff of NewsCut acknowledges liking a beer as much as the next blogger, but it’s also noticed that more and more economic development in the Twin Cities recently involves brewing more of it. And why not? The immigrants who settled here were master brewers from the old country, the community center in the upper Read more →

Health plan ads poke fun at Paul Bunyan, but Bemidji can’t take a joke

Bob CollinsBob Collins August 19, 2013, 2:39 PM Aug 19, 2013
14

A klutzy Paul Bunyan is selling insurance. Should Bemidji be worked up? Read more →

Phony Best Buy ‘gadget’ costs $100; biting commentary thrown in free

Bob CollinsBob Collins August 19, 2013, 1:11 PM Aug 19, 2013
1

This is street art — Best Buy style.
Read more →

Selling bikes and gender stereotypes

Bob CollinsBob Collins August 6, 2013, 11:27 AM Aug 6, 2013
10

Selling bikes or gender stereotypes? Read more →

‘Hot Cheetos’ kids cash in

Nate Minor July 30, 2013, 2:10 PM Jul 30, 2013
1

After getting shut out of royalties in their breakout hit “Hot Cheetos and Takis” last year, Da Rich Kidzz (formerly Y.N. Rich Kids) are cashing in. At Kmart. Read more →

The inaccuracy of the self perception

Bob CollinsBob Collins April 17, 2013, 1:02 PM Apr 17, 2013
5

A woman’s self-image is often not what others see, a new campaign suggests.

Read more →

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