A glance around the ‘news’ coverage of the Super Bowl shows the National Football League has done it again. It’s convinced the skeptical world of journalism to fall head over heels over the celebrities who latch onto the Super Bowl, and the theater surrounding the “big game.” It’s hard to tell where the public relations arm of the NFL ends and journalism begins when a Super Bowl comes to town. The league’s ability to tamp down a discouraging word is how the NFL has become a billion-dollar non-profit organization.
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