Bob Collins
Some people might see this video only as a phone ad. I prefer to see it as an ad for one of the greatest communities in Minnesota: Montevideo.
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MPR News Reflections and observations on the news
Tag: Marketing & Advertising
This was, the experts say, a beautiful ad placed in the nation’s newspapers today in the wake of the death of Prince. The consensus is this tweet from 3M hit the mark, thanks mostly to a well-placed teardrop. Or maybe it was rain. pic.twitter.com/yOTo1USL8o — 3M (@3M) April 21, 2016 But this one, from General Read more →
As any marketing expert will gladly tell you, it’s all about the brand.
Companies invest millions in creating images for their name and woe to those who threaten it.
Now, a new strategy is emerging in the efforts to protect a company’s brand: a crackdown on how you use a product.
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Here’s today’s moments of bittersweetness, parental-guilt edition. Read more →
Millennials are part of the first generation that isn’t predictable, says one marketing expert. Read more →
Walter Palmer hired a PR professional to help repair his image. It lasted one day. Read more →
Wells Fargo isn’t giving in to evangelist Franklin Graham, who objects to this ad. Read more →
The boosters in Minneapolis who charmed the NFL into awarding the 2018 Super Bowl to the city say the game will bring a boost to the city’s image that you can’t buy.
But it hasn’t happened that way for Glendale, Arizona, the host city of this year’s Super Bowl. Read more →
The rather delicious infighting among Saint Paul City Council members over the fate of a typical cruddy billboard reveals this factoid today: East Side residents need inspirational and promotional messages, according to area politicians.
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In the category of ‘Some Things Never Get Old,’ we nominate ‘people who tie balloons to a chair (or house) and go for a ride.’ Read more →
Oh, swell. Another cloudy, foggy, soul-crushing bucket of gloom is being served up by the weather gods. So, here. Yes, it’s an Apple ad. The company has a tradition of sweet ads at Christmas. Here’s last year’s. Sainsbury’s, the UK chocolate company, has released this Christmas ad, reaching back 100 years for inspiration. John Lewis, Read more →
We welcome the South Dakota intentional masturbation double entendre to a permanent place in the Museum of Marketing Campaigns That Seemed Like A Good Idea At The Time. Read more →
A Canadian low-cost airline has struck it big on the InterTubes with its lengthy commercial/doc on providing a Christmas for a village in the Dominican Republic. Read more →
Budweiser reportedly is dumping the iconic Clydesdales in favor of zombies, something that millenials can relate to, apparently.
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Though we’ve never met anyone who actually eats Wheaties, this new box is the sort of thing that can make a person give it a try. Read more →